Guide For Creating An App

Building a successful app begins long before a single line of code is written. In fact, without a solid foundation to inform the direction of your company’s app development project, it doesn’t matter how good your code is; it will be difficult to fully realise your app idea.

Ensure that your business fully considers the following to create your own app that will be successful:

  • Define your app idea
  • Understand your target audience
  • Define key functions and popular app features
  • Research your competitors
  • Choose an app development approach
  • Invest in security and maintenance
  • Don’t forget about app store optimisation

10 Statistics That Show Why You Should Create an App for Your Business

  • 85% of shoppers prefer apps over mobile websites for online shopping
  • 57% of digital media consumption was channelled by mobile apps
  • There are 2.87 million apps on Google Play and 1.96 million on App Store
  • The ROI of every dollar spent on user experience is $100
  • Targeted notifications reduce app abandonment to 16%
  • Session duration of Android & iOS apps is 6.7 minutes and 5.6 minutes respectively
  • User spending on app stores to increase by 92% in 2022
  • App-based startups have 825% higher IPO than non-app-based startups
  • A 5% increase in customer retention can result in a profit increase between 25-95%
  • Building a mobile app only takes 15 minutes, and it’s affordable too

Key Considerations Before Starting the App Development Process

  • Strategic relevance of building a mobile app
    Take the time to think if your business really needs a mobile app. Is it the next logical step in your digital strategy? Or, perhaps, are there some more pressing IT projects that you should take care of first?

    Creating your own mobile application isn’t the cheapest endeavour. So, even though there are opportunities for building a high-quality app with a limited budget, truly consider if it’s a top priority for you or if it is best to be postponed.

  • Implications of developing enterprise vs. consumer-facing apps
    Even though the development process will be similar for both, enterprise applications and consumer-facing ones, certain strategic questions will differ based on who the end-users are.

    When building a tool for the world to try, you’ll need to spend more time thinking about the uniqueness of your solution and its commercial purpose. Is your idea different enough to justify this investment?

  • The choice between in-house development and outsourcing
    You’ve got to determine whether you’ll be building your mobile app in-house or outsourcing to a development partner. The choice will largely depend on whether you have an experienced IT team within your organisation and the ability to take on a mobile app project.

    If you don’t have your own developers or they’re too busy with other assignments, it’s worth looking into outside vendors who can help you reach the goals you’ve set out and build a truly unique application for your business.

Check out our infographic below which serves as a ‘Guide For Creating An App.’

Contact us now to speak to one of our app development specialists about planning your mobile application development project.

Guide For Creating An App

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